MEMO

A place is defined beyond its physical environment by the behavior, interactions, and emotions of the people who pass through it. In today's world, where digital media plays a significant role in our lives, we often experience places through a screen. Posts, comments, and "statuses" on social media can also shape our experience of a place.

Meet MEMO…

To connect the city of Melbourne with the new development "Melbourne Quarter," the MEMO (Melbourne Mood) proposal aims to use digital media and social networks to create an interactive space that bridges the digital milieu with physical space. By collecting and analyzing big data, MEMO's lighting installation will display the overall mood of the city through colored lights. This way, acrylic light poles will respond to real-time "public mood" information.

The installation not only provides a visual representation of the city's mood, it also encourages public and personal interaction on site. Proximity and pressure sensors trigger emotional states, which are reflected in a wider range of colors that blend with emotions mined from big data generated by the city of Melbourne.

Through this connection between digital media, MEMO, and the people of Melbourne, a recursive cycle will be formed. This will allow for an exploration of the city's changing mood and how we can respond to it on a personal level.